Households
4,210,340
Step one: pick your market
Remote cleaning business territory map
Remote means you do none of the cleaning, and you never go there. Local cleaners do the work on the ground. You run the business from your phone and your laptop, from wherever you already live.
So the market you live in does not have to be the market you build in. My cleaning company is in Florida, and I manage it from across the country in California. There are 133 million households in America. Click any state to see what its market actually looks like.
Click any state
MORE ESTABLISHEDMORE ROOM
Small states:
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Unlock every state's numbers
Households per cleaning company, company counts, the four-step city pick, the course video, and how to reach me. Free, takes ten seconds.
Pick a state
Most room
Cleaning companies with employees
2,118
Households per company
1,988
People working in cleaning
27,420
More open room:
No state on this map is a bad market. Even the tightest one has about 800 households for every cleaning company working in it. This map is for picking where to build, not for judging where you live.
Step two: pick the city
The map narrows the state. This picks the town.
Everyone defaults to their own town, but you are not the one holding the mop, so the market has to win on paper. This is the exact test I run before spending a dollar.
01List three candidate cities
Anywhere in the state you picked. You will never need to visit them.
02Call ten cleaners in each
Ask all of them for the same quote, as a customer would.
03Count how many pick up
About half never answer. Your real competition is a full voicemail box.
04Launch where service is worst
Slow, unreachable competitors are the opening. Go disrupt it.
Watch next
From picked market to first five clients
You've done step one. This one video covers setting it up, hiring cleaners, and landing the first clients, in that order.
People who did it
Both built it while still working a job
CASE STUDYShe left a job she hated and built a $45K/mo cleaning business
10:22
CASE STUDYHe built a $51K/mo business before he quit his job
12:00
CASE STUDYHow Jack hit $10K in 102 days
11:49
CASE STUDYHow Taryn and Ryan hit $10K in 40 days
13:20
CASE STUDYHow Shayan hit $12,418 in under 67 days
16:31
CASE STUDYHow Jordan and Katie hit $10K/mo in 66 days
20:51
Step three
Tell me the state you picked
Most research phases end the same way. A year goes by, someone else sets up shop, and you tell yourself the market is saturated now. Research has a shelf life. You have the map, so use it.